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Sales and marketing

DPDP/DPDPA consent and compliance for marketing teams.

From audience list to first purchase, KlaritiQ shows the DPDP/DPDPA, telecom and consumer rules that may apply at each step of your campaigns, calls and checkout, how sure we are, and what proof to keep.

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No legal jargon · no commitment · every answer backed by evidence
Where the rules bite
Uploading a customer list to an ad platform
It feels like marketing; it is also sharing personal data with another company. KlaritiQ shows what the DPDP/DPDPA Act expects when it happens.
A countdown timer or a pre-ticked add-on
Consumer-protection guidance on dark patterns covers design choices like these. You see it at the step where the offer is set.
Promotional SMS and WhatsApp
TRAI's commercial-communication rules cover sender registration, templates, customer preferences and opt-outs. You see each one where it happens.
Recording sales calls
Recordings and transcripts are personal data. You see what may apply to keeping and protecting them.
The problem

What usually goes wrong.

Growth moves faster than anyone can check

A new audience upload, a new tag, a new WhatsApp blast: each one is a decision about customer data, made in minutes.

The rules come from different places

Data protection, telecom, consumer protection and advertising rules all touch the same campaign, and each says something different.

Agencies and tools act for you

Your agency, ad platforms and messaging vendors handle your customers' data, but the responsibility stays with you.

How it works

Your process, step by step.

  1. 1
    Build the audience

    When you pull lists from your CRM, buy leads or upload customers to ad platforms, you see what may apply to data you already hold and pass on.

  2. 2
    Register and advertise

    When you register sender IDs and templates and put ads and offers live, you see the telecom registration steps and the consumer and advertising rules for your creative and offer.

  3. 3
    Track and message

    When tags and SDKs go on your site and app, and when SMS, WhatsApp and email go out, you see where consent, opt-outs and data sharing matter.

  4. 4
    Capture and call leads

    When leads land in your CRM and your team or an AI voice agent calls them, you see the rules on calling, recording and keeping lead data.

  5. 5
    Close the first sale

    At checkout, you see what may apply to payment data, auto-pay mandates and the order record.

What you get

A map, a certainty label and the proof.

A step-by-step map of your funnel

The rules that may apply at each step, in your team's words.

A certainty label on every item

Including rules that are still drafts, so you can plan without over-reacting.

A proof list

The consent records, registrations and settings that show you did the work.

Who it is for

Built for your team.

Founders, growth and marketing leads, sales heads and the first compliance hire at Indian D2C brands, apps and digital businesses that run paid ads, messaging and inside sales.

Common questions

Straight answers

It can, whenever you use people's personal data to send them marketing. The DPDP/DPDPA Act expects clear notice and consent you can prove, and telecom rules add sender registration, templates and opt-outs for SMS and calls. KlaritiQ shows which apply at each step of your funnel.

Every campaign, mapped before it goes live.

See what applies to your funnel with the founders at KlaritiQ.

KlaritiQ provides information about laws and regulations to help organisations understand how rules may apply to their processes. It is not legal advice and does not create a lawyer-client relationship. Rules change, and how they apply depends on your facts; consult a qualified professional before acting. Law names are given for reference only. © KlaritiQ.